longenecker small business management pdf

Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text and integrated learning system as current and practical now as it was when it led the market in its first edition 50 years ago.

The book's thorough emphasis on building business plans ensures students can effectively create, manage, and analyze a plan for their own ventures. This market leading text places students in the role of decision maker to sharpen their understanding. This edition's solid coverage of the fundamentals of business management teaches not only how to start a business, but also how to manage, grow, and harvest a business. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students' success now and throughout your management future. Help your students realize their dreams of small business success with this market-leading book.

Longenecker small business management pdf